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SEO Client Questionnaire
A free SEO client questionnaire and intake form. Send the questions SEO specialists ask clients before a crawl — site, keywords, competitors, and goals — as a fillable PDF.
Use TemplateAbout this template
This SEO client questionnaire is the SEO client intake form and onboarding questionnaire you send before you audit. URL, keywords, locations, competitors, content vs technical, who publishes, and success — the same SEO questions to ask a client, as a fillable PDF you can edit first.
Questions to ask SEO clients
An SEO client questionnaire should ask for the URL, keywords or topics, locations, competitors, content vs technical scope, who publishes, and what success looks like. Those are the SEO questions to ask a client — collected here as a fillable SEO intake PDF.
Discovery, intake, and onboarding
An SEO discovery questionnaire, an SEO client onboarding questionnaire, and an SEO intake form are the same job: get the facts before the crawl. This form covers all three. Edit a field if your kickoff always asks about Search Console or a CMS.
Live form vs a questionnaire PDF
Most SEO client questionnaires are static downloads. This SEO onboarding questionnaire is a fillable PDF. Download it; they type answers in the file and send it back.
SEO Client Questionnaire FAQs
What is an SEO client questionnaire?
An SEO client questionnaire is the form specialists send before a crawl or retainer. It collects the site, keywords, competitors, and goals. This SEO intake form is a fillable PDF — not a static discovery worksheet.
How does a seo client questionnaire enhance the efficiency of my workflow?
Keywords, CMS, and goals are in before the audit. The SEO client intake is done, so kickoff is a plan, not a scavenger hunt.
Is it possible to customize the seo client questionnaire to suit my specific business needs?
Yes. Open the editor, add or remove questions, change labels, mark what is required, then download a fillable PDF. The starting fields are a default, not a lock-in.
Can I integrate a payment option into my seo client questionnaire?
No. Scope Panda is a questionnaire, not a checkout. There is no Stripe or payment field. Collect answers here, then invoice in the tool you already use.
How can I ensure that the data collected via my seo client questionnaire is secure?
Nothing is stored on our servers. The PDF is generated in your browser and saved to your device. Do not put passwords or payment card numbers in the form. See the privacy page.
Can I automate responses with a seo client questionnaire?
No. There is no autoresponder, drip sequence, or chatbot. Download the fillable PDF and send it the way you already send files.
Is the seo client questionnaire mobile-friendly?
Yes. The editor works on phones and desktops. Clients can fill the PDF in Preview, Acrobat, Chrome, or any reader that supports form fields.
How long does it typically take to set up a seo client questionnaire?
A minute or two if you use the template as-is: open it, download the PDF, send it. Editing questions adds a few minutes. No account or install.
What questions should I ask SEO clients?
Ask for the website URL, CMS, primary keywords, locations, competitors, content vs technical, who publishes, existing tools, and what success looks like. Those are the SEO questions for clients — add your own in the editor.
Is this an SEO intake form or an onboarding questionnaire?
Both. It is an SEO client intake form, an SEO onboarding questionnaire, and an SEO discovery questionnaire: site, keywords, and goals before you crawl. Same SEO client questionnaire, downloaded as a fillable PDF.
Is this a free SEO questionnaire PDF?
Yes. Download a fillable SEO client questionnaire PDF. The client types answers in the file and sends it back.
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