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Public Relations Client Questionnaire
A free public relations client questionnaire and PR intake form. Send the questions PR consultants ask clients before outreach — story, outlets, and spokesperson — as a fillable PDF.
Use TemplateAbout this template
This public relations client questionnaire is the PR intake form and media relations intake you send before you pitch. Announcement, embargo, outlets, messages, and who can speak — the same PR questions to ask a client as those questionnaire PDFs, without the download.
Questions to ask PR clients
A public relations questionnaire should ask what you are announcing, when, which outlets, key messages, who speaks, and what is off-limits. Those are the PR questions to ask a client — collected here as a live PR intake form.
PR intake and media relations
A PR client questionnaire and a media relations intake form are the same job: story, timing, and who can talk. Launch or retainer — the first question sorts that. Edit a field if you always ask about embargo lists or previous coverage.
Live questionnaire vs a PR survey
This is a public relations client questionnaire, not a public relations survey. Surveys measure satisfaction. This form gathers the brief before outreach. Download a fillable PDF; they type answers in the file.
Public Relations Client Questionnaire FAQs
What is a public relations client questionnaire?
A public relations client questionnaire is the form PR consultants send before outreach. It collects the story, outlets, and spokesperson. This PR intake form is a fillable PDF.
How does a public relations client questionnaire enhance the efficiency of my workflow?
Story, outlets, and spokesperson are in before you pitch. The PR client questionnaire is done, so outreach starts from a complete intake.
Is it possible to customize the public relations client questionnaire to suit my specific business needs?
Yes. Open the editor, add or remove questions, change labels, mark what is required, then download a fillable PDF. The starting fields are a default, not a lock-in.
Can I integrate a payment option into my public relations client questionnaire?
No. Scope Panda is a questionnaire, not a checkout. There is no Stripe or payment field. Collect answers here, then invoice in the tool you already use.
How can I ensure that the data collected via my public relations client questionnaire is secure?
Nothing is stored on our servers. The PDF is generated in your browser and saved to your device. Do not put passwords or payment card numbers in the form. See the privacy page.
Can I automate responses with a public relations client questionnaire?
No. There is no autoresponder, drip sequence, or chatbot. Download the fillable PDF and send it the way you already send files.
Is the public relations client questionnaire mobile-friendly?
Yes. The editor works on phones and desktops. Clients can fill the PDF in Preview, Acrobat, Chrome, or any reader that supports form fields.
How long does it typically take to set up a public relations client questionnaire?
A minute or two if you use the template as-is: open it, download the PDF, send it. Editing questions adds a few minutes. No account or install.
What questions should I ask PR clients?
Ask launch or retainer, what you are announcing, embargo, outlets, key messages, who speaks, assets, and what is off-limits. Those are the public relations questions to ask a client — add your own in the editor.
Is this a PR intake form or a media relations form?
Both. It is a PR intake form and a media relations intake form: story, timing, outlets, and spokesperson. Same PR questionnaire, downloaded as a fillable PDF.
Is this a public relations survey?
No. A PR survey measures satisfaction or awareness. This public relations client questionnaire gathers the brief before you pitch. Download it as a fillable PDF.
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