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Website Requirements Checklist
Design, content, hosting, and technical specs.
New website or a redesign?* Who provides website content and copy? Must-have features (forms, shop, login, search)?* Any accessibility or legal requirements? Number of revision rounds? Anything else we should know? Submit
A free website requirements form for new sites and redesigns. Download a fillable PDF and get website design requirements, content, hosting, and technical specs back in one place.
Project intake
Software Requirements Gathering
Users, platforms, features, integrations.
App, web app, or internal tool?* iOS, Android, web, or a mix?* User accounts / login needed?* Which workflows must this support? Third-party integrations? Data storage or system requirements? First milestone or launch date? Anything else we should know? Submit
A free software requirements gathering template for apps and software projects. Download a fillable PDF and collect user, functional, and system requirements before you estimate.
Project intake
Lead Qualification
Budget, timeline, and scope.
Logo, branding, or other graphic design?* Project scope in a few sentences?* Who decides, and how fast can they say yes? Submit
A short graphic design inquiry form. Filter a design request by budget, timeline, and project scope before you book a consultation.
Client intake
Branding Intake Form
History, market, competitors, preferences.
Tell us the story of the business.* What do you sell or offer?* Who is the target market?* Who are the main competitors?* What should people feel when they see the brand?* Design you like — brands, sites, or words.* Logo, full identity, or both?* Where will this live (web, print, packaging, social)?* Any existing assets we must keep? Submit
A branding intake form and graphic design client questionnaire. Collect history, target market, competitors, and design preferences — a fillable PDF you can customize first.
Creative brief
Brand Voice & Personality
Tone, words, and how the brand should sound.
Describe the brand in three words.* If this brand were a person, who would they be?* How should it sound — formal, warm, bold, quiet?* Words we should never use.* Brands whose voice you like. How do you speak to customers today? What should we never sound like?* A message or line that already works. Topics or claims that are off-limits? Submit
The voice half of a branding client questionnaire. How the brand should sound, words to use and avoid, and lines that already work — after the branding intake form.
Creative brief
Consulting Scope of Work Template
Problem, deliverables, stakeholders, success.
What problem should this engagement solve?* Strategy, operations, IT, or other consulting?* What is explicitly out of scope? Engagement length or start date?* Who is the decision-maker on the client side?* Who else needs to be involved? What does success look like?* Budget range or other constraints? Anything else we should know? Submit
A free consulting SOW template and scope of work form. Download a fillable PDF and collect the problem, deliverables, length, and who decides — not a Word file you retype.
Scope of work
Photography Client Questionnaire
Shoot type, date, location, usage, must-haves.
Wedding, portrait, brand, or other?* How many people in front of the camera? Where will the photos be used?* Anything else we should know? Submit
A free photography client questionnaire and intake form. Send the questions photographers ask before a photo shoot — date, location, usage, and must-haves — as a fillable PDF.
Creative brief
Video Production Questionnaire
Brief, date, location, deliverables.
Finished length or format?* Script or talking points ready? Deliverables (cuts, ratios, captions)?* Brand assets, music, or graphics ready? Anything else we should know? Submit
A free video production questionnaire. Send the questions video teams ask clients before a shoot — brief, location, talent, and deliverables — as a fillable PDF.
Creative brief
Interior Design Client Questionnaire
Rooms, lifestyle, style, budget, timeline.
Residential, commercial, or other?* Which rooms or spaces are in scope?* What should this project solve?* How do you use the space day to day? Style likes, dislikes, or references? Who makes the final decision? Anything else we should know? Submit
A free interior design client questionnaire and intake form. Send the questions interior designers ask clients before a consult — rooms, lifestyle, style, and budget — as a fillable PDF.
Client intake
Social Media Client Questionnaire
Platforms, voice, posting, approvals, access.
What does the business sell?* Which platforms should we run?* What should social media do for the business?* Brand voice in a few words? Topics or content that already work? Who approves content, and how fast?* Do you provide assets, or should we create them? Which accounts do we need access to? Anything else we should know? Submit
A free social media client questionnaire and onboarding form. Send the questions social media managers ask clients before a retainer — platforms, voice, cadence, and access — as a fillable PDF.
Client intake
Copywriting Brief Template
Audience, offer, CTA, tone, where it lives.
Website, email, ads, or other?* Where will this copy live?* What should they do after reading?* What makes you different? Tone — and words to avoid? Proof, testimonials, or stats we can use? Examples of copy you like? Anything else we should know? Submit
A free copywriting brief template and client questionnaire. Send the questions copywriters ask clients before a draft — placement, reader, CTA, tone, and proof — as a fillable PDF.
Creative brief
SEO Client Questionnaire
Site, keywords, competitors, content vs tech.
Primary keywords or topics?* Content, technical, or both?* Who publishes content today? Any SEO work or tools already in place? What does success look like?* Anything else we should know? Submit
A free SEO client questionnaire and intake form. Send the questions SEO specialists ask clients before a crawl — site, keywords, competitors, and goals — as a fillable PDF.
Discovery
Public Relations Client Questionnaire
Announcement, embargo, outlets, spokesperson.
Launch, retainer, or other?* Target outlets or journalists? Who is the spokesperson?* Who else can speak on the record? Assets ready (logo, photos, deck)? Budget or retainer range? Anything else we should know? Submit
A free public relations client questionnaire and PR intake form. Send the questions PR consultants ask clients before outreach — story, outlets, and spokesperson — as a fillable PDF.
Client intake
Email Marketing Brief Template
List, ESP, cadence, offer, flows vs campaigns.
Campaigns, automations, or both?* About how large is the list?* What’s the offer or next send?* How often should we send? Brand voice and creative notes? Anything else we should know? Submit
A free email marketing brief template and client questionnaire. Send the questions email marketers ask clients before they write — list, tool, offer, and cadence — as a fillable PDF.
Client intake
Event Planning Questionnaire
Type, date, guests, venue, budget, vendors.
Wedding, party, corporate, or other?* Venue booked, or still looking?* Who is the decision-maker? Anything else we should know? Submit
A free event planning questionnaire and client questionnaire template. Send the questions event planners ask clients before a quote — date, guests, venue, and budget — as a fillable PDF.
Client intake
Virtual Assistant Client Questionnaire
Hours, tasks, tools, timezone, access.
What should come off your plate first?* Your timezone — and overlap you need?* How should we communicate? What access can you grant in week one? Any systems we should not touch? What does a good first week look like? Monthly budget or hourly cap? Anything else we should know? Submit
A free virtual assistant client questionnaire and VA intake form. Send the questions virtual assistants ask clients before week one — hours, tasks, tools, and access — as a fillable PDF.
Client intake
Project Kickoff Questionnaire
Point of contact, comms, file sharing, access.
Who is the point of contact?* Best email or phone for them?* How should we communicate?* Where should we share files?* What access do we need in week one? Timezones we should respect? Anything else we should know? Submit
A project kickoff questionnaire for after the contract is signed. Confirm logistics — point of contact, communication preferences, and file sharing — as a fillable PDF, not a kickoff email thread.
Project kickoff
Change Request Form Template
For an already-agreed project.
Website, app, design, or other?* Does this affect the timeline? Does this affect the price? Anything else we should know? Submit
A free change request form template. After scope is agreed, send this when the client asks for one more thing — a live sample change request form, not a Word or Excel download.
Change request
Client Satisfaction Survey
Post-project feedback: what worked, hire again.
Project or service this is about?* How did this project go overall?* Would you work with us again?*YesNo
Would you recommend us?YesNo
Anything else we should know? Submit
A free client satisfaction survey and client feedback form. Send it after a project — a live client survey, not a customer CSAT tool for subscribers or an employee survey.
Feedback
Testimonial Request Form
Quote, name, permission to use it.
A sentence we can quote?* Company or site we can mention? You may use this quote in our marketing.*Yes
Anything we should not mention? Submit
A free testimonial request form and client testimonial request template. Ask for a quote you can use in marketing — plus permission — as a fillable PDF, not a letter they rewrite.
Feedback
Referral Request Form
Who to meet, how to reach them, intro.
Their email or how to reach them?* You may use my name when you reach out.Yes
Anyone else we should know? Submit
A free referral request form and referral request template. Ask a happy client who you should meet — a fillable PDF, not a medical referral, job-referral email, or letter of recommendation.
Feedback
Client Offboarding Form
Access to revoke, files, last invoice.
Project or retainer this is about? Access or logins to revoke?* Where should final files live?* What should we keep vs delete? Last invoice or open items? Who owns this wrap-up on your side? Anything else we should know? Submit
A free client offboarding form and client offboarding template. Confirm access to revoke, where files live, and what is still open — a fillable project offboarding checklist, not an employee HR form.
Offboarding